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Description What are the Top Factors that Affect the Costs of Newspaper Advertising?

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Time of India Advertisement Booking Online

Summary: Advertising in newspapers has long been quite popular and assures getting the desired responses for services and products. Find out about a few of the top factors that have an influence on the costs of publishing ads on the newspapers.

Time of India Advertisement Booking Online

Newspaper advertising is one of the best ways to grab attention for products and services. Know about some of the top factors that influence the costs of advertising in newspapers, such as Time of India Advertisement Booking Online. Size The size of ads happens to be one of the topmost factors that influence the cost of advertising on newspapers. The costs of display advertisements are calculated on the basis of width in columns and height in cm. Most newspapers have advertising spaces of their own regular size, and your ad has to fit into the same. A few newspapers tend to offer spaces of non-standard sizes, like a ‘U’ shaped ad surrounding an open paper edge. But you should be ready to pay more for irregular shapes and sizes. Ad Type The type of ad is another factor deciding newspaper advertisement costs. Various types of ads are offered in many newspapers. Display ads show up all through newspapers, and might use photographs, illustrations and colors, or fancy lettering to capture the attention of readers. These offer high amount of creative control over the ad content, without being restricted to simply the text. Unlike classified ads, these are not grouped as per classification. Generally, display ads are charged at a cost per single column cm. The cost of advertising space, in other words, is determined by width in columns and height in cm. Classified ads, on the other hand, are generally charged on a per line or ‘lineage’ basis. Inserts are a third type of advertising, and are generally charged at a cost of per thousand per number of pages. Day of the Week The cost is also determined by which day of the week the ad is published in Times of India classified ad bookings online. The circulation of newspaper is generally the highest during the weekends, and thus the costs of advertising are adjusted accordingly on major newspapers. In some newspapers, the rates are highest on Sundays, relatively costly on Saturdays and cheaper during the weekdays. When it comes to most of the basic display ads, advertisements of Saturdays are 25% more expensive on Mondays – Fridays, while ads on Sundays are 90% higher than advertisements published on Monday - Friday. Position of Page in a Section The cost is also determined by the page number on which the ad shows up in a specific section. The front section is generally the costliest section of a paper, and it might consist of the first ten pages or so. This is referred to as the ‘Early General News’ or EGN section. This section has a 60% loading in newspapers such as The Courier Mail. Thus, it can easily be understood how the position of an ad in a page can have a major impact on the cost. Color VS B&W The cost of a newspaper ad is also determined by whether the ad is in color or black and white. Color ads happen to be costlier than black and white or monochrome ads. A few newspapers might differentiate between ads of multiple colors and those featuring just a single added color, known as ‘spot color’. Author Bio: The author likes to write about topics related to advertising and he has professional experience in this field for over a decade. The author is a blogger and travel freak as well.

Created 17 Jun 2019
Web site http://bookallads.com/newspaper/times-of-india.html
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